Archives: Testimonials

“Johnsons were able to design a very effective divestment strategy and targeted marketing campaign, resulting in the timely securing of a buyer for Beemart. In addition to this, we were highly impressed with how Johnsons managed the sale process and kept it on track during what was one of the most difficult financial periods for businesses in the foreseeable past in what has been the Covid-19 epidemic. Despite the effects of the pandemic on businesses, Johnsons were able to affirm the relationship with the buying party and ensured settlement was able to go ahead and both parties attained the desired outcome.”

“Given the specialist nature of our business, and likely suitors, we needed a very strategic and targeted divestment strategy. Our appointed broker, Johnsons Corporate, certainly delivered on this front. Significant effort was made to understand our business and the attributes that would be valuable to potential buyers. This was then combined with a very robust international marketing program, ultimately identifying a very strong, multi-national strategic suitor for our business.”

“[With] Johnsons Corporate, we felt their overall approach was more suited to what we were looking for. Johnsons took the time to sit down and understand our Business and the markets we operated in. They came back with some broad market research that identified literally hundreds of companies across several related industry segments. When we went to market, this broader approach resulted in a swift response from the market… In the end, we did the deal within about 6 months of going-to-market. We were very pleased with the outcome in relation to both price and deal terms secured.”

“Our initial discussions with Johnsons Corporate led us to the conclusion, that whilst a divestment of this asset would require some ‘heavy lifting’ given the dynamics within the sector, with the right approach and a genuine commitment to the divestment process, an outcome could be achieved… [Later] during the ongoing and sometimes lengthy discussions with the preferred suitor, Johnsons ensured that the negotiations were handled in a calm and pragmatic fashion ensuring that relationships were maintained and ultimately the final consummation of the sale.”

“What I had expected to take about 12 weeks ended up taking more than 10 months. In the end, at the twelfth hour of negotiations, our ASX-listed buyer was taken over by another public company, all discussions then ceased and they were gone. Because of all the work Johnsons had been doing in the background, about two weeks later we were in a position to accept another more attractive offer from a large privately held Western Australian Engineering Group… We would have never got a deal across the line without the help of Johnsons Corporate. Their persistence in approaching other buyers even during the mining crash paid off. We have no hesitation in recommending the professional services of Johnsons Corporate to other owners considering a sale of their business. Thank you Johnsons.”

“Right from the outset, Johnsons provided us with the right advice and action plan to navigate the sale process. They were instrumental in locating several potential suitors, as well as being the architect behind the structuring of the transaction to achieve a balanced commercial outcome for both myself and the purchaser. In particular, I was impressed with the skill applied in building rapport with the purchaser and maintaining open and clear communications with all stakeholders throughout the sale process.”

“The approach Johnsons took made commercial sense to us and they seemed to specialise in mid-sized private businesses like ours. They weren’t like some of the other brokers we spoke with… We had a second meeting and Johnsons walked us through how their back-end CRM system worked as well as their approach to researching potential buyers, both locally and internationally. After this second meeting we felt more comfortable, spoke with some of their previous clients, and then made the decision to run with them… Johnsons were great to deal with, always accessible and worked with us to get a result we were happy with. They helped to manage the due diligence process as well as the legals. We have absolutely no hesitation in recommending Johnsons Corporate to other similar mid-sized private businesses.” 

“Johnsons Corporate demonstrated a professional and strategic approach to the engagement as well as a level of commitment to ensure the transaction was managed effectively from commencement to settlement… Great care was taken during the divestment strategy to identify strategic suitors with an existing “online portfolio” which could add the necessary resources to the growing WOMO business. The end result was the successful sale to a highly regarded and fast growing online business directory company.”

“Prior to appointing Johnsons Corporate we spoke with three other firms. Fees varied from “success fee only” approach to monthly retainers plus success fees. Our decision to appoint Johnsons was driven by their experience in the mid­ market and their proactive approach to researching and contacting multiple strategic buyers via various direct marketing channels. During the course of their engagement Johnsons actively managed the whole process. Within 7 weeks of going to market Johnsons had secured several written Offers all from strategic acquirers. The Purchaser… the leading business intelligence company in Asia-Pacific was a great fit for TWO Social, providing a fundamental platform for future growth.

Thanks to the help of Johnsons Corporate both shareholders accomplished a great outcome. I have no hesitation in recommending the services of Johnsons Corporate to other business owners that may be considering selling their business. “

“Following a review of the business and the market sector, a marketing campaign was created [by Johnsons Corporate], presenting the business purely as a “bolt-on” opportunity to existing equipment distributors. This focused approach resulted in a number of meaningful discussions with interested parties within our sector. The end result was a great match with the final purchaser.”