THE DIVESTMENT CAMPAIGN
Our Client – The Vendor
Australian Medical Couches (AMC) is an Australian designer and light manufacturer of couches and examination tables for medical practitioners. The Business focuses on a select set of speciality products sold nationally to niche medical markets within the Public and Private Health sectors. Its long-established customer-base of medical practitioners includes sonographers, obstetricians, gynaecologists, urologists, podiatrists and dermatologists. The Business has a solid reputation for its leading designs, quality Australian-made product, reliability and its commitment to client satisfaction. At the time of sale AMC’s reputation in combination with strong growth in the health sector enabled consistent performance.
AMC was founded in 1985 and subsequently acquired from its original founder in 2001. The new owners, Markus and Claudia Egli, updated and improved designs and gradually brought key components of the manufacturing process in-house in order to increase quality, improve margins and provide better value-for-money to customers. In late 2011 they engaged Johnsons Corporate as a specialist mid-market business broker to undertake a divestment campaign on their behalf. Having spent 10 years growing the business, they felt it was the right time to allow a strategic buyer to take the things to the next level while they transitioned into retirement.
The Business Sales Strategy
An acquisition of AMC represented a great bolt-on opportunity for an established trade buyer looking to extend its product range, market segments &/or geographic footprint. With its exposure to the growing health sector, the Business offered the potential to leverage the brand and customer relationships for cross-selling complementary offerings within its niche market.
Johnsons Corporate’s custom research & marketing focused on Manufacturers and Distributors within the Australian Healthcare Equipment Sector. It also covered related / secondary markets targeting Engineering and Fabrication businesses. Johnsons ran a proactive direct marketing campaign that uncovered +50 qualified, interested parties. Further vetting and negotiations resulted in the selection of a preferred buyer, with Offer and Acceptance secured within 6 weeks of going to market.
(Read more about how using a Specialised Mid-Market Business Broker Approach to selling your business could get you a better outcome – just like our client).
The Australia Trade Buyer
The purchaser, CL Plastics t/a Forme Technologies is a plastics fabricator, seeking to access the healthcare equipment sector. They were identified as part of the related/secondary market of engineering and fabrication companies.
What Our Client Had to Say
"Within 3 months of engagement, Johnsons had sold the business to a strategic corporate... We were very happy with the professional approach taken by Johnsons Corporate with respect to the sale of our business."Markus Egli, Director - Australian Medical Couches