Selling Your Business in the Mid-Market
Johnsons Corporate specialises in selling mid-sized, private businesses to strategic acquirers – that is to other businesses and not to individuals – which ensures that our clients get the best possible outcome in a divestment process. If your Business has a value of between $3 Million to $50 Million and you’re thinking of selling, we can help.
The key challenge to selling your medium-sized business will be identifying & reaching the unique pool of potential acquirers – whether in Australia or abroad – that are a strategic match for your company. That won’t be individuals, but rather trade & financial buyers who can see real commercial value in making an acquisition, while having the motivation, scale and capital to complete the deal.
The Keys to Unlocking Sale Value
Because you’re in the mid-market finding you the right buyer and negotiating the kind of deal that meets your objectives will demand unique capabilities and a personalised hands-on approach – the very methodologies that we’ve been refining for over 50 years.
The Johnsons approach to business sales is founded on four principles that are fundamental to successfully divesting a mid-sized business. They ensure you receive end-to-end transaction management and the peace of mind that you’ve obtained the best possible result for you and your Business.
Proactive Director-Led Sales Campaigns
Businesses don’t sell themselves. And we don’t wait for the phone to ring. We know being proactive is the key to getting you the best possible result. That’s why every deal is led by one of our directors and supported by a team of senior associates. Offering end-to-end transaction management to a only few clients at any one time ensures your deal always gets the attention it needs.
Strategic Trade and Financial Buyers
Related trade and specialised financial buyers offer the best value to mid-sized businesses. Because these types of acquirers have a greater understanding of your Business and see its strategic value as an acquisition, they will typically move faster and pay a premium. The trick then is to identify and reach multiple synergistic buyers, with the appetite & ability to acquire your Business.
Reaching Global Markets
International buyers usually have a higher perception of value than local acquirers. Having said that, completing cross border deals, goes beyond simply identifying overseas targets. Johnsons Corporate has a long history of facilitating international transactions – both sellside and buyside. We have the track record, resources, and expertise to coordinate the complex processes and multiple stakeholders involved in these deals.
Maintaining Competitive Tension
Working with a single buyer almost never pays off. By concurrently marketing to a broad number of prospective buyers, we’ll help you quickly discover the real market value of your Business. Then by keeping multiple interested parties at the table, Johnsons will increase your negotiating leverage, giving you better control over price, timing & key terms.
The Johnsons Business Sales Process
We offer a structured and disciplined business sales process, which has been purpose-designed for mid-sized private businesses. Each campaign is tailored to suit our clients’ needs and consists of 8 carefully managed steps. Everyone of them is fundamental and reinforces the former in order to generate more value for you.
Your Confidentiality is Important to Us
Our sales process is designed around the carefully managed release of information. In all of the initial marketing materials your Business remains anonymous. We later qualify all interested parties at director level to confirm their commercial “fit” before seeking confidentiality agreements and releasing further information. Throughout your sales campaign, you stay in control of who we talk to and what information they receive. Read more about the key deliverables you’ll receive as a Johnsons client.