THE DIVESTMENT CAMPAIGN
Our Client – The Vendor
Headquartered in South Australia and with a satellite sales office & workshop in Victoria, the Business operates as a business-to-business distributor of premium Industrial and Environmental Instrumentation. Offering leading global equipment brands along with superior technical services, OneTemp has established itself as a trusted supplier of high-end products and solutions across a wide array of commercial sectors. The Business markets a vast selection of specialised instruments, offering a fit for most industrial & research applications and across all three functional areas of measurement, recording, and control. Its large and diverse customer-base is comprised of three key segments – traditional industrial end-users, research / environmental end-users, and electrical/electronics resellers – and is dispersed throughout Australia and in New Zealand. The Business is run under management by a long-serving general manager, who oversees a highly skilled salesforce and technical team
After 50+ years of operation, OneTemp’s founder sought to enter retirement. He engaged Johnsons Corporate to undertake a national divestment campaign on his behalf. One of his top priorities was to find a new owner, who would be committed to the ongoing operation of the Business he had built and to the future prospects of its long-serving staff and loyal customers.
The National Sales Strategy
A long established and successful competitor in a crowded field, OneTemp boasted a number of attributes that would appeal to prospective acquirers. These included its strong supplier relationships and exclusive distribution agreements with leading global equipment brands; an extensive and highly diversified product range with strong representation in IoT and industrial automation; the depth of its in-house technical expertise; and the diversification of revenue streams nationally.
Johnsons Corporate’s custom research & marketing targeted the Australian market, focusing on B2B suppliers of technical instrumentation and/or test & measurement equipment as a primary target segment. In addition, Johnsons commissioned secondary research identifying equipment suppliers servicing adjacent sectors, including scientific & lab, automation & control, electrical, and work safety. Johnsons’ proactive direct marketing campaign uncovered a wide range of interested parties from across the different research segments – rapidly eliciting 50+ expressions of interest. Further vetting and negotiations resulted in the selection of a preferred buyer, with Offer and Acceptance secured within 8 weeks of going to market.
(Read more about how using a Specialised Mid-Market Business Broker Approach to selling your business could get you a better outcome – just like our client).
The Undisclosed Buyer
The Business was acquired by an undisclosed party that has long operated in an adjacent segment of the technical instrumentation value-chain. This acquisition offered strong complementary diversification, along with the potential for a continued expansion of market penetration in Australia.
