THE DIVESTMENT CAMPAIGN
Our Client – The Vendor
Established in Canberra in 2009, Power Protect quickly became a leading independent provider of critical power services to commercial markets. The Business services and distributes a wide range of equipment used to maintain the continuous supply of clean & reliable electrical power to mission-critical infrastructure. After establishing itself as a trusted supplier in the ACT, Power Protect strategically expanded into the NSW, VIC and SA markets – simultaneously building a large customer-base that spans government & public sector organisations, data centres & telecoms, healthcare providers, utilities companies, industrial & mining operators, and more. It differentiates itself via an end-to-end offering, equipment-brand agnosticism, and a superior contract maintenance program that generates recurring revenue.
In 2021, after 12 years of strong growth, Power Protect had developed the reputation, customer-base, supplier relations, and management structure necessary to realising its owner’s vision of becoming Australia’s leading independent Critical Power services provider. However, faced with the limits of organic growth, what it lacked was the capital and specialised capabilities needed to reach the next level. In response, the managing director decided the best course of action was to bring in a new owner / merger partner to take the reins, while he moved to a more operational role. Johnsons Corporate was thus engaged to run a national sales campaign on his behalf, seeking a strategic acquirer committed to growing the Business.
The International Sales Strategy
As an established and profitable business operating in a growing niche sector, this represented an attractive opportunity for prospective buyers. Already boasting a strong sales culture, strong competitive positioning, and an experienced management team, Power Protect offered demonstrable future growth opportunities to a new owner.
Johnsons Corporate’s custom research & marketing focused on Australian distributors of UPS equipment along with critical power services suppliers as the primary target market. Secondary research segments spanned electrical contractors, facilities management services providers, electrical equipment distributors, and unified communications providers. Johnsons ran a proactive international marketing campaign that uncovered 20 qualified, interested parties. Further vetting and negotiations resulted in the selection of a preferred buyer, with Offer and Acceptance secured within only 4 weeks of going to market.
(Read more about how using a Specialised Mid-Market Business Broker Approach to selling your business could get you a better outcome – just like our client).
The International Buyer
BGIS Asia Pacific is the Australian subsidiary of multinational facilities management services provider, Brookfield Global Integrated Solutions Canada LP. Marketing a full range of facility and real estate management services, this acquisition brought complementary services to BGIS’s regional APAC offering, increasing its local capabilities to support customers’ vital services.