PRESS RELEASE: Johnsons Successfully Brokers the sale of Eastern Automation to HI Fraser Group

May 2019

Johnsons is pleased to announce the successful sale of a private, mid-sized Australian business to a strategic trade buyer. After facilitating a comprehensive end-to-end sales and negotiations process, our client – Eastern Automation – has been acquired by the H.I. Fraser Group for an undisclosed amount. Based in Victoria, Eastern Automation is a niche provider of fluid power & process control solutions to a select mix of blue chip custo-mers, who span the transport, water, construction, manufacturing, waste and petrochemical industries among others. H.I. Fraser Group is a growing professional engineering firm, operating from WA & Sydney, with expertise in a number of fields.

The team at Johnsons were pleased to act as lead advisors to Eastern Automation’s director and would like to extend our congratulations to both the vendor and the purchaser.

In 2018 Johnsons Corporate was engaged to undertake a strategic divestment campaign on behalf of the Business’s director. Our mandate was to find a strategic suitor, who could best lead the Business on its next stage of growth and provide succession for its owner. Johnsons ran a ran a direct marketing campaign that targeted a wide range of diversified engineering services providers as well as more generalised industrial services providers and industrial products distributors. These efforts generated 41 expressions of interest, and Johnsons secured offer and acceptance within 10 weeks of going to market.

For over 50 years Johnsons Corporate has specialised in the provision of business sales and acquisition services for mid-sized, private Australian companies. Our clients get results because Johnsons’ approach is specifically designed for the mid-market business sector. Custom research and direct marketing capabilities, combined with expertise in sales and negotiations, create a service unavailable elsewhere in the field of traditional business broking and corporate advisory.